One Stop has launched a £1m price drop campaign focusing on everyday essentials and fresh produce.
Launched to help shoppers during what “can be a financially challenging time for many”, the price drops will be featured in an eight-week campaign focusing on single price items, end of basket value and meal bundles, with a focus on fresh produce.
Products that have been reduced in price include Thick White Toastie bread down to 85p, One Stop Fusilli Pasta 500g down to 85p and 2kg bags of Maris Piper Potatoes down to £1.85.
Part of the promotion will be ‘meal bundles’, designed to provide customers with affordable, easy meal solutions, that reduce some of the ‘think time’ of what to cook, these include a chicken pasta bundle for under £5 (fresh chicken breasts, pasta, tomato passata and red onions).
Over the next eight weeks, One Stop customers will be signposted to the price drops, allowing them to take full advantage of the savings, including the £10 ‘Basket Deals’ featuring everyday essentials including chicken breast fillets, strawberry jam, unsalted butter, a loaf of bread, Bourbon Creams, Fusilli Pasta and Heinz Tomato Soup.
Head of Customer & Business Support, Nigel Prendergast said: “We wanted to hit the new year running and by investing over £1m we’re doing just that! January can be a tough time for many, so we’re dropping prices on some of our customers’ favourite products.
“We’ve also created awareness for our stores by devising a comprehensive 360° marketing campaign to support them, with a strong digital focus which includes Google PMAX, YouTube and Meta. Our stores have also had a full point of sale takeover to enhance the shopping experience and help customers navigate effortlessly through their local stores.”
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