Petition launched against BMA’s vape flavour ban recommendation

Vape and nicotine pouches supplier Haypp has launched a petition opposing a recommendation from the British Medical Association (BMA) to ban flavoured vapes in the UK.

The petition comes in response to a recent report by the BMA, which recommends the government to ban flavoured vapes, citing concerns over their appeal to young people.

Haypp explained that flavoured vapes play an important role in differentiating smoking from vaping and a ban would be detrimental to Britain’s aims to become smoke-free.

It said that a study of a ban on e-cigarette flavours in the US, found that for every 0.7ml of flavoured e-liquid not sold, a further 15 cigarettes were purchased.

“When it comes to vape flavours, studies have demonstrated many times that they play a central role in quitting. They play an important role in differentiating smoking from vaping, not least because flavoured vapes taste nothing like cigarettes. Bans on e-cigarette flavours have had detrimental effects in other jurisdictions. A study of a ban on e-cigarette flavours in the US, for example, found that for every 0.7ml of flavoured e-liquid not sold, a further 15 cigarettes were purchased,” Dr Marina Murphy senior director of scientific affairs at Haypp said.

The supplier explained that vape products are already banned for anyone under 18 years old, but this regulation needs to be strictly enforced.

“We do not believe that the solution to this problem is to take vape products out of the hands of adult smokers or to severely restrict their choice, by banning flavours for example,” Murphy added.

You can find more information on the petition here.