Booker is to bring back its Scratch2Win promotion for Premier stores.
This year the promotion will offer £1.3m in prizes including the star prize of a brand new Mini car.
The promotion will run from 31 Jan to 5 Mar 2024, all that shoppers have to do is spend a minimum of £10 (excluding tobacco and services) to receive a free scratch card. One in four of the scratch cards will contain a prize and every Premier retailer will receive 1,000 scratch cards as well as a full set of free POS to make the promotion unmissable in-store.
As a thank you to the retailers, Booker is providing 18 cases of free stock, valued at more than £290 RSP, to use for the prizes which can be redeemed instantaneously in-store. This includes cases of Coca Cola Zero Cherry, Oasis Exotic Fruits Zero as well as bags of Walkers Crisps, Bakers Sizzlers Bacon and many more.
Managing director - retail Colm Johnson said: “Thank you to suppliers for supporting our Premier retailers on the Scratch2Win promotion. It proved to be a massive success last year which is why we are offering this promotion once again. For retailers it was highly effective in encouraging shoppers to build bigger baskets of more than £10 to ensure they get the scratch card. I look forward to seeing the great success of this year.”
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