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Nisa retailer Pricewatch has reached the £50,000 milestone for local community donations through Nisa’s Making a Difference Locally (MADL) charity.

The money raised by the Sussex-based retailer has been distributed to a variety of local charities, including those that support food banks, homeless shelters, and children’s charities.

The funding has been raised through sales of Co-op own brand products in-store, as well as a variety of fundraising activities, including in-store donations, charity events, collection tins and donations to the outdoor MADL clothing banks.

“We are so proud to have donated over £50,000 to local charities through Nisa’s Making a Difference Locally Charity,” said Andre Salvidge, Pricewatch charity ambassador. “This money has made a real difference to the lives of people in our community.”

Head of charity at Nisa, Kate Carroll, said: “Pricewatch are a brilliant example of a Nisa retailer going above and beyond in their community. To reach over £50,000 in donations to so many different charities with varied causes is fantastic and demonstrates how successful the partnership between Nisa and retailers can be.

“Congratulations to Pricewatch and I look forward to working with the team again soon on more community initiatives.”