Sainsbury’s has become the first UK grocer to extend Aldi Price Match into convenience stores, with the offer now available for all Sainsbury’s customers whether shopping online or in one of over 1,400 stores.
Offering a number of market leading prices in Sainsbury’s Locals, the retailer has breakfast, lunch and dinner essentials covered. Focusing on the go-to items households buy most often, it includes daily staples like milk, bread, butter, jam, peanut butter, honey, pasta, rice, and more.
Replacing its Pocket Friendly Prices, the move comes in time for Christmas preparations and will support customers in making budgets go even further over the festive season and beyond. It follows a recent reset of Sainsbury’s convenience experience, with updated store layouts and product ranges.
Simon Roberts, chief executive at Sainsbury’s, said: “Since setting out to put food back at the heart of our business four years ago, we’ve invested nearly £1 billion in value. In Sainsbury’s Locals we’ve worked hard to offer market leading prices on essential items and popular breakfast, lunch and dinner staples. We have also added more food on the move products – the primary mission of most convenience shoppers.
“With Christmas just around the corner, we know that every penny counts and we are committed to helping our customers make the most of the festive season.”
No comments yet