A survey by out of home advert providers, Clear Channel, shows many shoppers will avoid stores that overload them sensorially.
Based on 2,000 respondents, the new report reveals that aspects such as overcrowding (61%), loud music (46%), bright lights (22%), in-store announcements (12%) and bright colours (11%) are the biggest sources of discomfort for shoppers - and can actually make any customers that do visit leave quicker.
People aged 45 to 54 are the most likely to leave a store because of overcrowding (68%), followed by 25 to 34-year-olds (64%). Customers aged 18 to 24 (31%) and 25 to 34 (30%) are more likely to leave a store because of bright lights than any other age groups, while shoppers aged 65 and older (50%) are more likely to leave a store because of loud music.
The study also revealed that neurodivergent (49%) people are more likely to leave a store because of loud music than neurotypical people (45%). Half of neurodivergent people (50%) would leave a store because of loud music, 37% because of bright lights and one in three (36%) because of in-store announcements.
Improvements to stores suggested by respondents included turning down any music, limiting foot traffic, priority queues, dimmed lights and quieter till noises.
The full report can be viewed here.
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