Major upgrades have been made to Spar North of England’s range of meal deals, with the creation of a Premium Meal Deal, meaning customers are already benefiting from the launch of the new offer and additional lines in it.
Hot food, sushi or a deli baguette, sub or panini are included as mains, with a snack and a drink added in conjunction to complete the deal for £5.
The new deal complements the existing standard offering, set at £4.25, which customers are familiar with. Spar North of England’s deals have also been enhanced with the breadth of products and big brands also now available for customers to select from. There are now more than 400 drinks lines in the range and over 50 snack products, giving customers a much better variety.
Months of work has gone into reviewing and improving the Meal Deal at Spar stores in Northern England owned or serviced by James Hall & Co. Ltd, and the changes are the biggest to be implemented simultaneously by the business in 15 years.
Kim Hudson, Food To Go Development Manager at James Hall & Co. Ltd, said: “We’re excited to implement the new Premium Meal Deal and introduce the changes to the range we think customers will love. An enormous amount of work has gone into the entire Meal Deal review, and it has been a fantastic effort from departments across the company.
“The preparation has included a lot of market research, as well as taking in a broad spectrum of feedback from our Deli teams in our company-owned Spar stores, and those of our independent retailers. We believe we now have a comprehensive offer that is best in convenience, delivering customers value for money without compromising on quality, at a time when it has never been more important.”
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