Spar stores across England, Scotland and Wales are set to launch its biggest-ever national brand campaign.
To support Spar’s mission of bringing value to shopper’s doorsteps, the ’BIG Deals of Christmas’ campaign will reveal a new big deal every two weeks, right up until New Year.
The BIG Deals of Christmas campaign will run for 14 weeks and will see some incredible offers on festive favourites.
Spar said that this will be its largest national brand campaign to date and that it has secured seven market-leading promotional offers on major brand to help shoppers through to the end of the year
Suzanne Dover Spar UK brand and marketing director said: “After a challenging year, our shoppers deserve some festive treats. We have worked with some of the biggest brands to bring incredible value to our shoppers this Christmas. We know we are going to help them make a big deal of Christmas with our latest value on your doorstep initiative.”
The Christmas campaign will be supported with a national media plan, including a £500,000 digital spend, in-store POS to highlight price points and upweighted activity across the participating regions, including TV in the South West and Scotland.
The BIG Deals of Christmas campaign has been brought to life through a series of animations that centre around Santa Claus and his elves, Norty and Näice who are on a mission to bring the BIG Deals of Christmas to Spar shoppers. Each of the seven BIG Deals will have their own animation and are voiced by the legendary Brian Blessed.
Spar UK is also giving its retailers the opportunity to win a pair of tickets to the Spar National conference taking place in Sun City, South Africa in March 2024.
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