The Dougall Group has renewed its supply contract with Nisa for an additional five years.
The renewed partnership ensures that the four Dougall Group stores will continue to benefit from Nisa’s product range, including access to Co-op own-brand items.
The relationship began in 2010 and includes the latest addition to the Dougall Group store network - the Leamington Spa site, which opened in September.
According to the Dougall Group, the Leamington Spa store has already attracted a strong local following, thanks to its emphasis on convenience, fresh foods, and locally sourced products. A targeted marketing campaign is underway to introduce more customers to the new location, and early results have been positive, with both footfall and sales steadily increasing.
Ricky Dougall, owner of The Dougall Group, said there was an alignment between Nisa’s services and Dougall’s growth strategy.
“We’re very pleased to continue working with Nisa for another five years,” he said. “Their support, from logistics to access to Co-op own-brand products, has been invaluable in helping us bring a unique, trusted shopping experience to our customers.
“The partnership allows us to remain independent and responsive to our local communities, which is essential to our vision. The positive reception at our new Leamington Spa store reaffirms that commitment.”
Katie Secretan, Nisa’s director of sales & retail, welcomed Dougall Group’s decision.
“We’re delighted to continue supporting Dougall Group and helping them grow and evolve. Ricky and his team share Nisa’s values of quality, community support, and flexibility, and it’s rewarding to see how our combined efforts have led to meaningful connections with customers.
“The success of the Leamington Spa store highlights what can be achieved when local retailers leverage Nisa’s product range and resources to create stores that truly resonate with their communities.”
No comments yet