Josh James’ Fresh & Proper Fordham store in Cambridgeshire will be taking centre stage this holiday season thanks to the shop’s sponsorship of the local Robin Hood Pantomime at Ely Maltings.
Josh’s father, Jonathan James, said: “Over 10,000 local people will watch this year’s production, with the Fresh & Proper brand being very prominent in the show’s advertising and social media. The owners of KD Theatre Productions, Daniel Bell and Katherine Hickmott, like me, are from Soham and attended the same school as I did, Soham Village College.
“Sponsoring the pantomime has helped support another local business whilst promoting our own. A win win! It’s also great fun.
“This will be an annual sponsorship for us now and we are extremely proud to do so.”
He thanked Austen Dack, owner of ADprom marketing for arranging the sponsorship and ”really getting behind the marketing” for the Fresh and Proper brand.
Jonathan told Convenience Store that so far the sponsorship had “worked brilliantly for brand exposure in our local area”.
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