Scarborough-based The Proudfoot Group has reported sales increases of 75% following a switch to offer Co-op’s flower range in-store.
Since switching their floristry supply during May 2023, Nisa retailer The Proudfoot Group, has reported an increase of 75% across their five stores in Scarborough. Sales within the Newby store have increased by 50%.
Co-op is the largest UK retailer for Fairtrade flowers, and in 2018 became the first retailer to only use 100% Fairtrade roses when sourced from Africa.
Valerie Aston, director of The Proudfoot Group, said: “Two months ago our local florist, who supplied Proudfoot Newby, decided to step back to concentrate on their wedding and funeral business.
“We discussed whether to look for an alternative local florist but knowing the quality, value, contribution to MADL and ethics of the Co-op range we decided to stock directly from our relationship with Nisa.
“The sales increases since that move have been phenomenal and the quality of the stock has been a real hit in our stores.
“The Fairtrade element of the range is something I know a lot of customers are passionate about and being able to access these SKUs is a real benefit to us as a business.”
Victoria Lockie, head of retail at Nisa, added: “Being a Nisa retailer has many, many benefits but the access to so many Co-op own label SKUs is a game changer for many.
“The quality and range in the Co-op’s flower range is fantastic and I’m so pleased to hear about the positive impact this has had for The Proudfoot Group in terms of sales.”
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