Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Promotional VideoHow to use brand activations to excite customers and drive sales
Find out how one convenience retailer has worked with a major brand to showcase exciting innovation in the ready-to-drink market, driving both footfall and sales.
AdvertorialHow partnerships can boost footfall and drive sales in sports seasons
Brand partnerships are helping drive engagement and boost impulse sales around match-day occasions. Read on to discover how Guinness is supporting independent retailers to drive engagement.
Promotional FeatureBig spirits brands and what they can do for c-stores all year round
While there is plenty of NPD still ongoing in the UK spirits market, in times of financial stress, consumers tend to revert to brands they know and trust. Here, Diageo explains why major spirits brands are the best option for c-stores looking to maximise sales.
Promotional FeatureHow to unlock bank holiday alcohol sales
With shoppers predisposed to spend more during holiday times, convenience stores should make the most of their alcohol range and offer during bank holidays, advises Diageo
Promotional FeatureHow retailers can maximise the profitability of their RTD adult drinks range
Whilst convenience and ease play a vital role in the increasing popularity of RTDs, over the past year there has also been a growing demand and expectation for high-quality options that emulate an out-of-home experience