Absolut Vodka partners with pop’s Sugababes for cocktails and prizes

The brand is planning to mix-up up 2025 with new cocktails as the group embarks on their biggest ever tour this April. As an official partner it is giving fans the chance to be part of the ultimate Sugababes experience, with free tickets, merchandise, and free limited-edition drinks in Revolution premises near to tour venues.

Each Sugababe has put their name to a cocktail – with Mutya backing a Push the Berri Button Collins, Keisha a Round Round Martini and Siobhan taking a Hunni Like Me Martini

The group are also calling on fans to visit local stores to be in with a chance of winning. Consumers will be able to enter a competition to see the band live in 2025 by scanning a QR code in-store, and can increase their chances to win by purchasing a bottle of Absolut flavoured vodka (Absolut Hunni, Absolut Raspberri and Absolut Vanilia).

Throughout their 2025 tour, the trio will also be autographing a limited number of Absolut flavoured vodka bottles, available for fans to win across Absolut’s social media channels. Additionally, Absolut will be offering limited Tab on Tour bar tabs at selected Revolution venues.

Alison Perrottet, brand director for Absolut UK, said: “With a legacy of supporting creative communities since 1979, Absolut partners with artists and musicians to spark cultural conversations and inspire progress. This partnership with the Sugababes, a group celebrated not only for their music but also for representing reinvention and unity, showcases how blending voices, talents, and perspectives can inspire and celebrate diversity and creativity.”