PMP line-up

Fanta is adding three fruity flavours to its zero sugar line-up - Fanta Zero Apple, Fanta Zero Raspberry and limited edition Fanta Tutti Frutti Zero Sugar.    

The NPD is designed to help retailers expand their customer base and tap into the 2.5m shoppers who frequently buy Fanta flavours.

The apple and raspberry variants will be rolling out from 24 February in 330ml cans, 500ml rPET bottles, 2L rPET bottles/multipacks.

Fanta Tutti Frutti Zero Sugar will be available from mid-March. It will come in a ‘sleek’ 250ml can format and consist of a vibrant mix of peach, pineapple and banana flavours.

All three launches will be supported by a multi-million pound marketing campaign, including influencer partnerships, OOH advertising, social media and experiential events.

Rob Yeomans, vice president, commercial development at Coca-Cola Europacific Partners GB, said: “We’re excited to be expanding our core Fanta Zero range with the introduction of tangy Fanta Zero Apple and sweet Fanta Zero Raspberry which will cater to consumers’ growing appetite for apple and raspberry flavours. Our Tutti Frutti Zero Sugar is like a carnival in a can, boasting a vibrant design that catches the eye and offers a nostalgic flavour.”

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