Co. Armagh based White’s Oats, Ireland’s largest oat miller and cereal producer, is entering the ambient on the go snack category with a new soft-baked Oaty Bar made from its award-winning, high quality Irish oats.
The new product sees White’s first major launch into the healthy snacking category, catering for the evolving needs of its consumers, particularly those on the move.
Danielle McBride, marketing manager at White’s Oats, said: “We’re committed to providing high quality products that deliver on nutrition and taste and suit our customer’s busy lifestyles. Our Oaty Bars are made using all-natural Irish butter and contain over 50% wholegrain oats, making it easier than ever to enjoy a great tasting, naturally energising snack.”
The launch will be supported with in-store sampling, PR and paid social.
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