INBEV has launched a speciality beer website to help ease retailer confusion about the category.
The site, at www.specialitybeerselection.co.uk, features explanations about the category including descriptions of different types of beer.
Business-building tips including planograms and merchandising are also included.
A section on food and beer, speciality beer events and news and promotional updates will be added later this year.
According to the company, the category is achieving dramatic sales growth with take home sales up 33%.
TEL 020 8978 6000
The site, at www.specialitybeerselection.co.uk, features explanations about the category including descriptions of different types of beer.
Business-building tips including planograms and merchandising are also included.
A section on food and beer, speciality beer events and news and promotional updates will be added later this year.
According to the company, the category is achieving dramatic sales growth with take home sales up 33%.
TEL 020 8978 6000
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