V-Kat Schnapps refreshes brand and expands range

V-Kat Schnapps has refreshed its look and expanded the range to include the new V-Kat Pink variant.

Clare Gibson, marketing director at V-Kat Schnapps, said: “We are excited to be announcing the changes to our established V-Kat Schnapps range. We anticipate the new design and bottle, as well as our new V-Kat Pink flavour will serve in attracting new customers to the category.

“Coined the ‘blush bloom’, the continued trend towards pink drinks has been fuelled by the creation of Instagram-friendly liquids and drinks, with many consumers honing their own mixology skills at-home. Therefore, adding a pink variant will enable our customers to further capitalise on consumer demand and ensure they, too, are staying on top of current trends.”