Latest Alcohol News – Page 3
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Product NewsWhite Claw set to make tidal waves with new vodka launching in the UK
Launching in September in four flavours
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Features and analysisAu Vodka replaces stock after Tenby store shoplifting video goes viral
Sales director Tom Smith gifted RTD vodka cans and an oversized gold-coloured bottle of vodka to store owners Vince and Fiona Malone
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Product NewsJägermeister’s ice-cold competition returns for another year of chilled thrills
The competition aims to provide retailers with an opportunity to capitalise on the on-pack promotion
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Product NewsOtter Brewery launches bottled Otter Amber ale
The Otter Brewery has introduced a bottled version of Otter Amber ale
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Product NewsNew PMPs for Jack Daniel’s and Coca-Cola ARTD range
The range has been designed to “help convenience retailers provide visible value to shoppers and drive sales”
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Features and analysisHow can I source local alcohol ranges?
A look at the benefits – and risks – of sourcing your own booze locally
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Product NewsTom Daley features in ‘Don’t Drink and Dive’ Malibu campaign
The campaign has been designed to raise awareness of the dangers of drinking alcohol in/around water
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Products In DepthSeven things you need to know about Big Night In
Spot fresh opportunities to cash in with the in-crowd this autumn
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Product NewsRed Stripe breaks into RTD cocktails with launch of Rum Stripe
Heineken UK said the innovation taps into changes in drinking habits among Gen Z consumers
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Product NewsFirst ever Fairtrade rum launches through Co-op own brand
To celebrate the 30th anniversary of the initiative, the Co-op has launched the first ever Fairtrade rum
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Promotional FeatureScore with no & low alcohol
Leverage the growing no & low alcohol category and maximise sales this summer and during sporting occasions.
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Product NewsPernod Ricard UK launches first UK campaign for tequila brand Altos
Tequila brand Altos is kicking off a new campaign to “challenge negative perceptions about drinking tequila”
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Product NewsLove Drinks adds gorilla-saving Karisimbi Rum trio to range
The rum brand has three variants: Karisimbi White Rum, Karisimbi Spiced Rum and Karisimbi Golden Rum
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Product NewsHobgoblin reveals new look for range
The new visual identity puts the brand’s namesake colourful character in the spotlight
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Product NewsJam Shed launches major out-of-home summer campaign
Jam Shed unveils its latest, disruptive out-of-home campaign in London and Manchester
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Product NewsCorona Cero launches Olympic and Paralympics partnership
Corona Cero, the global beer sponsor of the Olympic and Paralympic Games, has just launched limited edition packs, bottles and prizes for retail
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Features and analysisSteady growth forecast for no- and low-alcohol lines
Steady growth forecast for no- and low-alcohol lines
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Product NewsCoors launches Colorado music experience competition to drive retailer sales
Coors is giving consumers the chance to win music-themed prizes
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Features and analysisCo-op trials dedicated chillers for single-serve alcohol cans
Co-op is trialling new chillers solely for cans of alcohol across 94 stores
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Product NewsDiageo creates partnership with UK Men’s Sheds Association
Diageo has entered into an 18-month pilot partnership with the UK Men’s Sheds Association