Latest Alcohol News – Page 38
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Product NewsStrongbow to launch first ultra-low alcohol variant
Cider brand Strongbow has unveiled its first ultra-low alcohol line, Strongbow Dark Fruit 0.5%.
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Product NewsWKD set to add Dark Fruit variant
SHS Drinks is set to launch WKD Dark Fruit to ensure the brand “remains fresh and relevant to its core 18-24 year-old target market”.
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Product NewsSt Peter’s relaunches 0.0% Without beer brand with new recipe
Suffolk Brewery St Peter’s has refreshed the recipe of its Without brand of zero-alcohol beer.
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Product NewsJägermeister relaunches liqueurs with updated packaging
Jägermeister is rolling out a new look across its premium herbal liqueur range, available to retailers from early next year.
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Product NewsAston Manor Cider ditches shrink wrap and plastic rings
Cider maker Aston Manor is taking steps to reduce plastic use across its multipack canned range by replacing shrinkwrap and plastic rings with cardboard equivalents.
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Product NewsEdinburgh Gin makes TV debut with ad campaign
Edinburgh Gin has launched its biggest-ever brand campaign, Filled with Wonder, featuring its first-ever TV spot airing on Channel 4.
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Product NewsWillow taps into CBD and low-alcohol trend with reformulation
Spirit brand Willow has reformulated its core bottle to contain cannabidiol (CBD) and less alcohol (0.5% abv), in a move to target a wider group of adult drinkers.
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Product NewsWaipapa launches 2019 vintage and supports marine conservation
New Zealand wine brand Waipapa Bay is marking the release of its 2019 vintage bottle with support for WDC, the leading global charity dedicated to the conservation and protection of whales and dolphins.
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Product NewsSt Peter’s Brewery creates two gluten-free beers
St Peter’s Brewery is launching gluten-free versions of its cream stout and Suffolk gold beers into the convenience channel.
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Product NewsWildcat Gin partners with drag artists for Christmas activity
Wildcat Gin has signed an exclusive sponsorship deal with Escape From Planet Trash - the Christmas theatre production from drag queen collective: Sink The Pink.
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Product NewsPlymouth Gin draws on its coastal heritage with new ads
Plymouth Gin has launched a new marketing campaign, designed to showcase “the South West’s approach to doing things proper.”
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Product NewsFourpure partners with Jameson for limited edition stout
Fourpure Brewing Co. has joined forces with Jameson Irish Whiskey to create a limited-edition barrel-aged Irish coffee imperial stout, called Nightcap.
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Product NewsHeineken extends football sponsorship tie-up with UEFA
Heineken has announced it will become Official beer partner of UEFA Euro 2020 and has extended its UEFA Champions League partnership by another three years from 2021 - 2024.
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Product NewsWhite Heron Drinks unveils British Framboise raspberry liqueur
White Heron Drinks is adding to its selection of artisan liqueurs with the launch of a British Framboise raspberry liqueur.
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Product NewsWarninks gets into Christmas with RTD Snowball cocktail
Warninks has created a ready-to-drink Snowball cocktail in a can.
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Product NewsLondon Pride celebrates anniversary with ad campaign
Beer brand London Pride is marking its 60th birthday with a new advertising campaign, rolling out throughout this month.
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Product NewsDuo of I Heart gins roll out to Nisa retailers
I Heart Spirits is launching its gin and pink gin bottles exclusively into Nisa stores in time for Christmas trading.
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Product NewsHeineken UK to remove plastic from all multipack cans
Heineken is planning to eliminate plastic rings and shrinkwrapping from its entire portfolio of beer and cider multipack cans over the next two years.
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Product NewsWestons Cider turns apple leftovers into sustainable CO2
Westons Cider is putting some sustainable fizz into its range of ciders, including Stowford Press and Henry Westons, by turning leftover apple pomace into carbon dioxide (CO2).
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Product NewsVK adds Christmas flavour to festive mixed pack
VK is getting Christmas-ready by adding a limited-edition candy cane festive flavour to its mixed multipack.