Latest Alcohol News – Page 39
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Product NewsAlcoholic sparkling water brand makes its UK debut
Drinks company Mike’s is launching a trio of alcoholic sparkling waters into UK stores this month.
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Product NewsThe Glenlivet returns to TV with Scotch Whisky campaign
The Glenlivet is back on TV with a new campaign that aims to showcase the brand’s history of breaking tradition with its single malt.
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Products In DepthChristmas alcohol: Playing the long game
With the right strategy you can encourage early seasonal sales and become a destination store for premium alcohol this Christmas.
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Product NewsSpar launches new vegan-friendly Vine & Bloom range
Spar has launched a new vegan-friendly ‘Vine & Bloom’ wine range that highlights its vegan credentials on the front label.
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Product NewsBudweiser gets creative with Beck’s limited edition bottles
Budweiser Brewing Group UK & Ireland is introducing its first range of Beck’s beer bottles made using direct object printing, known as The Art Series.
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Product NewsDark Horse aims to drive sales with autumn marketing push
Dark Horse Wine has launched a new marketing campaign to engage with consumers and retailers this autumn.
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Product NewsBarefoot campaign encourages the use of compliments
Barefoot Wine has been urging the nation to take part in its ‘Power of Compliments’ campaign which they have been rolling out over the last few months.
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Product NewsAccolade gets Christmas-ready with multi-brand campaign
Accolade Wines is investing £1m in a multi-brand Christmas campaign titled ‘It’s Treating Season’.
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Product NewsGreenall’s launches PMP bottle and retailer competition
Quintessential Brands is appealing to cash conscious consumers with the rollout of pricemarked packs (PMPs) of Greenall’s Wild Berry Pink Gin across the UK convenience channel from November.
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Product NewsBudweiser kicks off beer of kings advertising
Budweiser Brewing Group UK & Ireland has launched a new partnership with Sergio Ramos, football champion and current captain of Real Madrid and the Spanish national team, as part of its beer of kings campaign.
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Product NewsRussian Standard Vodka updates bottle and label design
Russian Standard Vodka has reintroduced its original bottle with an updated packaging design.
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Product NewsWhyte & Mackay gives away rare whiskey bottles to consumers
Spirits brand Whyte & Mackay has launched a campaign giving consumers the chance to win a rare bottle of 50-year-old blended Scotch whisky estimated to be worth £5,000.
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Products In DepthBig night in: Going for the home run
The Big Night In is as big as ever, creating demand for snacks to share, easy eats and a tipple or two. Here’s how to tempt the staying-in crowd.
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Product NewsHighball Cocktails claims UK first with alcohol-free RTD bottles
The Original Free Drinks Company is making its retail debut with alcohol-free brand: Highball Cocktails, the UK’s first range of 0% ready-to-drink (RTD) cocktails.
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Product NewsRobinsons Brewery launches collector bottlecaps for Trooper
Robinsons Brewery has created a series of collector bottlecaps for its Trooper beer, inspired by rock band Iron Maiden.
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Product NewsBudweiser to ditch plastic rings from all beer products
Budweiser Brewing Group is investing in new technology designed to eliminate plastic rings from its entire range of UK-produced beer cans by the end of 2020.
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Product NewsDiageo Reserve adds white grape to Cîroc portfolio
Diageo Reserve has announced the addition of a new limited edition white grape premium vodka to its Cîroc range.
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Product NewsHooch Movie On Us campaign returns to stores
Hooch is bringing back its Movie On Us campaign and extending the giveaway promotion to more of its skus.
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Product NewsFourpure gives its craft beer range a boost
Fourpure Brewing Co. is updating and rebranding its beer line-up with a fresh look and the addition of a new crafted variant.
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Products In DepthHalloween: Ready to reach your ghouls
As consumers don witches’ hats, vampire fangs, and monster masks, retailers who target Halloween will have plenty to celebrate.