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Latest Alcohol News – Page 4
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Features and analysisGordon’s Premium Pink launches ‘Mix It Up’ moderation campaign
The campaign aims to normalise moderation by empowering consumers to switch between Gordon’s Pink and Gordon’s Pink 0.0% in the same occasion
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Product News£5k up for grabs from new Guinness community football grant
New Premier League partnership announced with Guinness and Guinness 0.0
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Product NewsHardys invests record £1M in latest campaign
Wine brand Hardys has invested a record £1m in its latest marketing campaign including advertising campaign with ITV
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Product NewsFunkin Cocktails and Irn-Bru serve up RTD vodka martini
The 200ml can has launched with an RRP of £2.19
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Product NewsJägermeister unveils new focus on convenience channel
Jägermeister has announced an increased focus on the convenience channel including the distribution of 8,000 POS kits
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Products In DepthSeven things you need to know about Christmas Alcohol
Make your Christmas count with spirit-raising drinks sales
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Product NewsFirm behind Jatt Life vodka seeks £1m investment
Virtus Brands is seeking a £1m investment to fund the expansion of its international operation
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Product NewsCarling announced as official beer of the Scottish Professional Football League
The partnership between Molson Coors and SPFL will run until “at least the end of Season 2026/27”
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Product NewsJeremy Clarkson launches Hawkstone alcohol range in Spar
Select North of England Spar stores are launching a trio of Hawkstone products this week
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Product NewsCarling’s limited edition Emirates FA Cup inspired cans make nationwide return
The cans arrived on shelves across all retailers at the end of September to build up excitement amongst football fans
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Product NewsDunnet Bay Distillers launches new apple flavoured vodka
It blends its original Holy Grass Vodka with a vibrant infusion of crisp apple
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Product NewsHeineken UK unveils spooky POS material to maximise seasonal opportunity
Retailers can also enter a competition via the microsite to be in with a chance of winning a Halloween-themed uniform for their staff
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Features and analysisCircana category analysis: Wine
The latest analysis from Circana examines the wine category in convenience in terms of value sales and market share
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Product NewsCaptain Morgan and Pepsi Max spice up ARTD category
The new beverage is launcing in various formats including a 330ml can with an RRP of £2.59
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Product NewsWKD deploys Gen Z slang in latest campaign
WKD is to benefit from a bold major new ad campaign this autumn
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Features and analysisCo-op to boost brand development and growth for smaller suppliers
Co-op has revealed changes to its Apiary programme to enable it to work with even more smaller-scale suppliers
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Product NewsAbsolut goes pop with Warhol-inspired exhibition
Absolute Vodka to showcase artists at London’s Saatchi Gallery
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Product NewsSmirnoff Ice celebrates 25 years with new single-can format and refreshed pack design
It comes as part of a significant brand investment
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Product NewsBrewdog and Spar collaborate for Sprucy Lucy beer
Brewdog to team up with Spar for exclusive, piney pale ale
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