Latest Alcohol News – Page 4
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Product NewsCorona Cero launches Olympic and Paralympics partnership
Corona Cero, the global beer sponsor of the Olympic and Paralympic Games, has just launched limited edition packs, bottles and prizes for retail
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Features and analysisSteady growth forecast for no- and low-alcohol lines
Steady growth forecast for no- and low-alcohol lines
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Product NewsCoors launches Colorado music experience competition to drive retailer sales
Coors is giving consumers the chance to win music-themed prizes
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Features and analysisCo-op trials dedicated chillers for single-serve alcohol cans
Co-op is trialling new chillers solely for cans of alcohol across 94 stores
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Product NewsDiageo creates partnership with UK Men’s Sheds Association
Diageo has entered into an 18-month pilot partnership with the UK Men’s Sheds Association
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Product NewsStrongbow and Pride partnership celebrated in Booker depot activations
Heineken UK is celebrating Brighton & Hove and Manchester Pride 2024 by running exclusive Strongbow activations in Booker depots
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Product NewsHidden Sea Wines eyes new audience with re-freshed look
Ocean saving brand shakes it up for new generation of wine drinkers
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Product NewsWeston Cider launches Haven Holiday giveaway
More than a million promotional packs of Stowford Press will be available from July across all retail channels
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Product NewsGuinness offers consumer and retailer prizes in Lovely Drops campaign
To celebrate the Lovely Drops campaign launch, Diageo is offering retailers across the country the chance to win an exclusive in-store summer celebration
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Product NewsWonderland Cocktails unveils five new RTD cocktails
The new flavours join five other popular SKUs in the Wonderland Cocktails range
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Promotional FeatureWhy choice is key to maximising beer and cider sales during sporting occasions
Discover how you can meet your shoppers’ varying needs, and maximise sales opportunities, over this year’s summer of sport, by following these top tips.
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Product NewsNirvana launches first no-low lager in cans
Nirvana Pils (0.5% ABV) comes in 330ml cans and has an rrp of £2.50
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Product NewsBlack Cow Pure Milk Vodka now available in carton-inspired packaging
Pure Milk Vodka brand Black Cow has developed new premium milk carton-inspired packaging for its Black Cow Pure Milk Vodka
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Product NewsPeroni 0.0% partners with racing driver Charles Leclerc
The partnership plays a key role in Asahi Europe & International’s aim to have 20% share of their portfolio comprised of alcohol-free products by 2030
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Product NewsBudweiser Brewing Group to distribute San Miguel in UK
San Miguel will join Budweiser Brewing Group’s portfolio from 1 January 2025
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Product NewsHeineken UK commits to maximising cider sales for retailers this summer
The ’Explore A Wider World of Cider’ campaign aims to keep cider top of mind for shoppers throughout the summer
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Product NewsVK adds Apple & Blackcurrant flavour to range
VK has announced the launch of Apple & Blackcurrant as the latest flavour to join its portfolio
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Product NewsQuintessential Brands partners with Emily in Paris to launch new RTD cocktail
RTD Kir Royale cocktail Chamère is available in three SKUs
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Product NewsAsahi debuts new summer campaign for Peroni Nastro Azzurro’s Stile Capri
Asahi UK has unveiled a summer of retailer and marketing activity for Peroni Nastro Azzurro’s Stile Capri
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Product NewsBudweiser kicks off European Championship campaign
Budweiser has launched its off-trade football campaign in the UK, with a host of tailored activations across the grocery and convenience channels to get fans excited for the summer of sport