Diageo Reserve has announced the launch of a new limited edition Black Raspberry sku for its Cîroc vodka portfolio.
The new produc is the brand’s first ever winter edition, and follows the success of recent flavour, including its Summer Colada and French Vanilla lines. Cîroc Black Raspberry infuses five times distilled Cîroc Vodka with crushed black raspberry essence.
Presented in a black and gold bottle, the new 37.5% ABV drink will be available in stores from November (rrp £39.00).
Rich Larkin, head of Diageo Reserve GB, said: “We’re incredibly excited to be launching Cîroc Black Raspberry. Cîroc is a brand rooted in style and celebration, and the latest variant really adds vibrancy to cocktails both out in bars and restaurants or in the home this winter, just in time for the celebratory season.
”It’s a great time for premium vodka which remains in growth by both volume and value, up 10.5% and 9.4% respectively, with Cîroc driving this, up 14.4% by volume and 24.6% by value (CGA Nielsen MAT Data total trade to 11.08.2018). This is the first time we have launched a winter expression for Cîroc, so we’re looking forward to getting it out there for consumers and bartenders to experiment and of course, celebrate with in the run up to Christmas and New Year.”
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