Love Drinks has added a new canned drink to its ready to drink (RTD) cocktail range: Goslings Rum Dark n Stormy.
The new can (4.5% abv) is made with Goslings Black Seal Rum and Goslings Stormy Ginger Beer, and is sold in a 250ml format (rrp £2 - £2.25 each, available to retailers in cases of 24).
Love Drinks marketing manager, Ellie Jones, claims the “classic and much-loved rum cocktail”, which is Bermuda’s national drink, is loved for its “simplicity, spice, flavour profile and refreshment value.”
“Made with the same passion that has helped the 8th generation family business become one of the most-loved and recognisable rum brands in the world, I believe this new Goslings Rum Dark n Stormy will provide the perfect platform for the brand to reach new consumer groups and become a big player in the exciting premium end of the RTD category,” she said.
Gosling global brand ambassador, Emily Gosling, added: “It’s an exciting time for the rum category with increased consumer interest in the intricacies, provenance, serves and heritage behind the drink. For lovers of the Dark n Stormy or for consumers looking to discover what the rum category has to offer, this launch provides them the perfect solution.”
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