Premier Foods is giving shoppers the chance to win a £10 food voucher through its ’Win a Dinner, Give a Dinner’ promotion in aid of food redistribution charity FareShare.
The promotion is rolling out to the wider market for the first time, having previously been exclusive to Tesco stores since it was first introduced in 2022.
The special on-pack activation will offer shoppers the opportunity to win a £10 food voucher for a retailer of their choice and for every prize claimed successfully, a matching £10 donation will be made to FareShare.
The promotion is a no purchase necessary campaign appearing on a number of Premier Foods brands including Ambrosia, Angel Delight, Bird’s, Bisto, Homepride, Loyd Grossman, McDougalls, Mr Kipling, OXO, Paxo and Sharwood’s.
The food distributor aims to provide 420,000 meals this year with funding from Premier Foods and via matched donations for successful competition claims.
Prize winners also have the option to donate their own voucher, something 8% of shoppers have chosen to do in the past.
Richard Martin chief customer officer at Premier Foods said: “We know consumers appreciate the chance to win something for themselves but also support those dealing with food insecurity, and this promotion is also a powerful way of educating people about the work of FareShare. Tesco has been an amazing partner for our first two years, and we’re excited to be taking this opportunity onto the shelves of every major retailer, so more shoppers have a chance to win and make a difference.”
In January 2022, Premier Foods announced its partnership with the charity. The five-year collaboration aims to reduce its food waste by 2030, while also helping the business achieve its goals of donating one million meals and 1000 volunteering days annually. During the current financial year, it’s been able to provide the equivalent of 746,000 meals so far to FareShare and other food insecurity charities.
Polly Bianchi, director of fundraising at FareShare, said: “We are so grateful to everyone at Premier Foods and all their retail partners for supporting this project in its third year. The donations made to FareShare from this initiative will help us get good-to-eat food, which might otherwise go to waste, to people who need it. Our network of 8,500 local charities across the UK are all working harder than ever to support people facing food insecurity and loneliness. Premier Foods’ generous support for FareShare - both through donations and time volunteered – makes a huge difference to our mission to get food to people who need it, rather than to waste.”
The promotion will be live in-store between January and March 2024, with consumers able to claim prizes right through until the end of October 2024. A total of 5,000 £10 vouchers are available.
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