Retailers looking to provide their customers with a gentle Cheddar may be interested in North Downs Dairy’s latest offering. The company has added a mild variant to its Pilgrims Choice Cheddar range. It comes in a 400g recloseable stay-fresh bag with a rrp of £1.49. The brand will receive a significant marketing push, supported by TV and press advertising, a new recipe booklet and sampling programme.

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