A global study has revealed that 30% of people are more aware of the importance of good gut health now than they were a year ago, with one in seven (16%) now prioritising looking after their gut health over taking care of their physical appearance.
The study has also highlighted widespread misconceptions about gut health with those from the US (30%) more likely to believe gut health only affects the digestive system.
With three quarters (75%) of participants stating they would welcome credible advice on gut health, Activia has created The Activia Gut Health Board. This collaboration of world-leading voices in gut health and nutrition has been convened to help consumers across the globe better understand and take care of their gut health and wellbeing.
The Activia Gut Health Board includes:
Jessie Inchauspé: biochemist and New York Times bestselling author of Glucose Revolution and The Glucose Goddess Method
Boticaria García: Doctor of Pharmacy, nutritionist, scientific communicator and educator
David Zilber: professional chef and fermenter who gained prominence as the former Director of Fermentation at Noma and the original series on Gut Health on MasterClass
Dr. Zoe Williams: a physician, physical activity champion and television personality
Andrea Hardy: registered dietitian and Canada’s top gut health expert
The Activia Gut Health Board will meet monthly with Activia to discuss trends and how to help consumers navigate the fascinating world of gut health, combining their collective knowledge and leveraging their complimentary expertise to drive education around the benefits of a proactive daily gut health routine and help craft impactful solutions and services for consumers.
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