The Irn-Bru maker is a step closer to its goal of carbon neutrality after announcing plans to package multipacks in 100% recycled shrink wrap by the end of 2021. This move will save 400 tonnes of virgin plastic a year - that’s the weight of about 250 cars.
Irn-Bru is the first AG Barr brand to make the switch to 100% recycled wrap across its can multipacks, with the new sustainable pack set to hit shelves across the country from May.
Roger White, AG Barr’s chief executive said: “We’re always looking for ways to make our products more sustainable and we’re delighted to introduce this new 100% recycled film which has half the carbon footprint of its virgin plastic equivalent. This is just one step towards our longer term carbon neutral ambition, ensuring we play our part in reducing the effects of climate change on our planet.”
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