Schloss Wachenheim AG is launching a new range of premium alcohol-free wines.
The Eisberg Selection range will be available in three new flavour profiles - Sparkling Blanc de Blancs, Pinot Noir and Pinot Grigio (RRP £6.50 - £7.50), with additional variants in development.
Dan Harwood, Eisberg’s key account manager for UK and Ireland, said: “Customer demand for alcohol-free choices continues to increase and at different price points.
“As the wine is made with higher quality grapes, more character is retained in the de-alcoholisation, and the new Burgundy shaped bottles give the new range a sophisticated look and feel.
“Pinot Noir in general isn’t very well represented in the alcohol-free category due to cost and the grapes not being readily available. Both Pinot Noir and Pinot Grigio - as lighter grape varietals - lend themselves well to an alcohol-free offer. Both wines are a huge step forward for the No and Low category.
“The new Selection range is reflective of where the market is going. Consumers have understood 0.0% wines as a concept and now it is about elevating that and getting them to want to spend more.”
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