Alpro has followed its recent brand revamp with an extension of its yogurt alternative range into on-the-go pots.
Alpro Greek Style with Granola, a single-serve plant based alternative to yogurt range, features a vanilla base with oven-baked granola.
Availabe in 140g recyclable pots with an integrated spoon (rrp £1.50), the product is high in plant protein, as well as low in sugars and saturated fat.
David Jiscoot, marketing director at Alpro UK & Ireland, commented: “Research shows that 40% of food-to-go shoppers want to see healthier choices [Mintel, 2017] when they are out and about and with demand for plant-based at an all-time high, it’s increasingly valuable for these types of products to have visibility at multiple touchpoints in-store.
“When you also consider the popularity of our plant-based alternative to yogurt range in the UK, it’s clear that now is the right time for retailers to capitalise on this growth via impulse sales too.”
Alpro Greek Style with Granola will launch into Spar stores from 7 October.
