New Zealand butter Anchor is following up its packaging revamp with a £10m campaign focusing on the brand’s new positioning as the ‘original butter company’.
Light-hearted TV ads claiming that Anchor has been ‘made by cows since 1886’ will break in mid-May, followed by press and cinema advertising later in the year.
tel: 0845 762 6434
Light-hearted TV ads claiming that Anchor has been ‘made by cows since 1886’ will break in mid-May, followed by press and cinema advertising later in the year.
tel: 0845 762 6434
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