Ultimate Fighting Championship (UFC) superstar Paddy ‘The Baddy’ Pimblett is weighing into the drinks market after collaborating with Applied Nutrition to launch ‘Paddy Punch’, a signature version of their BodyFuel electrolyte vitamin water sports drink.
The sugar-free tropical punch flavoured drink is emblazoned with a cartoon version of Paddy’s famous pose that UFC fans worldwide are very familiar with. The 500ml bottle has an RRP of £1.50 and boasts a highly distinctive black and red pack design.
Applied Nutrition launched BodyFuel with Orange, Lemon and Lime and Summer Fruits variants in December 2022, before quickly following that up in February with Icy Blue Raz, a firm favourite in many of their other supplements, and a Rocket Ice Lolly flavour.
Paddy Punch is the first flavour to be designed alongside one of the company’s ambassadors and the firm says it has plans for more exciting flavour partnerships in the coming months.
Applied Nutrition has also ensured it has a secure and reliable supply chain in place to keep retailers stocked as it expects a huge demand for Paddy Punch.
Paddy Pimblett said: “Working together with Applied Nutrition on Paddy Punch has been a top experience for me, we tested so many flavour combinations and we think we have ended up with one that people are going to love.
“It tastes unreal! And I’m made up to put my name on such an amazing drink.”
Body Fuel contains 665mg of electrolytes from a multitude of sources, in levels that Applied Nutrition says are the optimum ratio needed to aid muscle function, and rehydration and support most consumers in the widest variety of activities.
In addition, BodyFuel is Informed Sport tested so it is safe for professional athletes, it’s sugar free, less than five calories, contains anti-oxidant vitamins C&E, vitamin D and Zinc, a full panel of B-vitamins and 250mg of BCAAs to support recovery.
Dan Warburton, Applied Nutrition’s national account controller said:
“We’ve seen the continued demand for functional drinks over the last 18 months and we’ve responded to these insights with action through the launch of products like BodyFuel, creating tasty drinks with a variety of health benefits.
“BodyFuel came to market to support the demand, and we’ve been blown away by the response from shoppers. We’re delighted to have worked with Paddy on such a popular product and can’t wait for consumers to get their hands on Paddy Punch.”
Applied Nutrition, claims to have sold 2.5m units of BodyFuel in its first three months on sale.
The drink is currently available through D&D Snacks, CJ Lang and Fast Track.
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