This weekend, Sheerness retailer Veerasingh Senthooran took delivery of a very special van. The golden vehicle was a prize from Au Vodka, and was emblazoned with his store’s details in a special all-over wrap.
The nationwide Au competition was entered by an astonishing 4,425 stores, seeing 211% uplift in sales for the drink, the supplier confirmed. That equated to around 165,000 cases.
Speaking after the prize draw, a spokesperson from Au Vodka said: “Independent retailers continue to be the driving force on which Au was built. We wanted to give back to these retailers for their continued support. We’re excited to see how the independent retail sector will continue to drive NPD and trends into 2025.”
Speaking of his win, Veerasingh said: “I’m very happy and excited to receive the gold Au van. We stock all of the Au products as it’s a very popular brand. I’m over the moon to be driving this van home.”
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