Ben and Jerry’s hits festive season with new flavour

Ben and Jerry’s has reintroduced its Minter Wonderland festive flavour and launched a new addition to its seasonal line up, Cinnamon Buns.

Available now, the new variants have an rrp of £4.99 per 500ml tub and come in cases of eight.

Cinnamon Buns ice cream contains caramel ice cream with a cinnamon swirl and chunks of cinnamon bun dough, while Minter Wonderland brings consumers a mint chocolate chip hit.

Alessandra Salvo, brand manager for Ben & Jerry’s Ice Cream, said: “We’re excited to be bringing these new flavours to our fans – cinnamon is an extremely popular flavour during winter months and Minter Wonderland was such a huge hit last year, so what better gift this festive season, than to reintroduce it to our loyal fans.”