Birds Eye is targeting midweek dinnertime boredom with two new adult dining products.
Veg Fusions and Melt in the Middle Fish Cakes are targeted at adult diners who are currently, on average, eating just six different meals per fortnight.
Veg Fusions (rrp £1.79) follows the same format as Rice Fusions with a pyramid steamer and include herbs and seasoning.
The Fish Cakes (rrp £2.99) come in two flavours; Cod, Tomato & Herb and Haddock & Creamy Cheese.
