Pure Milk Vodka brand Black Cow has developed new premium milk carton-inspired packaging for its Black Cow Pure Milk Vodka.
The new fully recyclable packaging is available now across selected premium Co-op outlets and Nisa convenience stores.
Paul Archard, co-founder of Black Cow, said: “Black Cow is the only Pure Milk Vodka in the world. Everything in our bottle comes from milk and our unique recipe combined with the distilling process allows us to make the smoothest vodka ever.
“We are so excited to be launching our beautifully designed premium milk carton packaging which we’re sure will capture shoppers’ attention and is perfect for a whole host of occasions, whether that’s making cocktails at home or as a gift for spirits lovers.”
Brand manager – Black Cow at Molson Coors Beverage Company, Amelia Sneezum said: “Black Cow’s extraordinarily smooth taste sets it apart from other vodkas. Through a host of new listings, award wins, brand activations and the latest standout premium packaging, we’re keeping the brand front of mind with our target audience, driving first time trials, and helping retailers increase sales.”
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