Boost Drinks is adding to its popular Energy Stimulation range with the arrival of Lemon & Lime Energy. The new flavour expands Boost’s Energy offering in a category that is currently growing +15% YoY (IRI), and accounts for 26% of all Soft Drink value sales within indies and symbols (ibid).
The beverage is a fusion of lemon and lime, adding another point of difference against current single-flavour SKUs in the category. Available in a 75p PMP, Boost claims that the product enables retailers to communicate great value amidst increased consumer price-consciousness, whilst still delivering strong margins.
Citrus flavoured beverages continue to grow by +16% in the market, with lime flavours in a phenomenal +900% growth and lemon showing +60% growth in 2021 (Mintel).
Adrian Hipkiss, marketing director at Boost Drinks, said: “Looking at the growing success of our 250ml Energy Stimulation range, we spotted a great opportunity to launch Lemon & Lime, a zingy blend of citrus flavours perfect for the warmer months. We can’t wait to see how the new arrival performs, and are looking forward to releasing more new and exciting products throughout the year – watch this space!”
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