Boost is to launch a new limited edition sport flavour, Raspberry and Mango.
The limited-edition release is available from April for 79p and will be supported by an exclusive competition in collaboration with Boost partner, Leeds United Football Club, running in April.
Adrian Hipkiss, marketing director at Boost Drinks, said: “Taking into account the current success of the Sports Drink category, as well as the growing popularity of the two hero flavours we’ve chosen, now was the perfect opportunity to bring a Sports Drink to the market that ticked the boxes of both ‘taste’ and ‘value’ – the two main drivers of choice for consumers.
“Packed full of flavour, the release will be available to trade from April with the aim of building a real buzz around the product, providing something that people can enjoy for a limited time only when prepping for a sports event or looking for maximum hydration in their day to day life.”
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