Bar strength premixed drinks supplier BuzzBallz Cocktails is livening up its offer this summer with a limited edition Pornstar Martini.
Featuring vodka and passion fruit juice, the RTD cocktail has a 13.5% abv. The spherical drink has an RRP of £3.99 and comes in cases of 24 x 200ml balls. It is distributed by Hammonds of Knutsford.
The new launch joins the existing BuzzBallz Cocktails range, which includes Choc Tease, Tequila ‘Rita, Strawberry ‘Rita, Lotta Colada, Chili Mango and Espresso Martini.
Research from Google search data analysed by MGN Events recently revealed that the Pornstar Martini was the UK’s second most searched for cocktail with a monthly volume search of 80,600.
David Relph, country manager UK and Ireland, says:
“Pornstar Martini cocktail arrives just in time for the bumper summer season. The popularity of the Pornstar Martini endures in the UK and we know it’s dangerously drinkable especially over summer as garden parties, meet ups in the park, BBQs, pizza nights and on the go occasions spike. Our take on this super-stylish cocktail is a bold and daring drink, with bar-strength abv and we’re confident it will be a firm favourite among cocktail fans and those looking for quality RTDs made with premium ingredients. We’ve worked hard to ensure a balanced combination of flavours and it certainly packs our signature BuzzBallz punch. It’s a celebration of flavour bringing an element of fun with a fruity kick – perfect as a summertime sipper.
“There’s a clear trend for higher strength, premium, premixed cocktail RTDs for at-home consumption and consumers are looking for simple, versatile, great-tasting serves that bring excitement to occasions. Convenience is a key channel for RTDs due to their impulse nature, so local stores and independent retailers play a key role in getting our drinks in consumers’ hands.”
The bold, seven-strong range has established a foothold in the country since its launch last summer. The firm has focused its efforts on winning the convenience channel for the long term with a dedicated six figure investment for summer 2023. Activity includes trade marketing, advertising, social and PR designed to drive wide awareness of the range and the opportunities for retailers and store managers. It has also launched a small fleet of BuzzBallz Cocktails brand builders – a dedicated team and new vehicle livery charged with travelling the country and taking the brand in to convenience retailers, independent stores and off licenses. They will drive brand awareness, act as ambassadors for the brand, advise on best merchandising practice, and host tastings.
In addition, an eye-catching range of 12 packs with convenient shelf-ready packaging launched in April featuring a tear-off section for ease of in-store presentation, bringing a pop of colour to drinks fixtures, aisles and chillers. To enhance in-store theatre and purchase appeal, BuzzBallz offers retailers bright, branded POS, including free-standing display units, wall-mounted fixtures, counter and chiller racks, signage and shelf talkers.
The brand’s consumer strategy is to target 25 to 40 year olds, living in urban areas, who enjoy socialising with friends while on the go, in the garden or park, and on their way to parties, events and festivals.
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