Froneri has unveiled the latest addition to its Cadbury ice cream portfolio, Cadbury Caramilk.
Launching February 2023 in the UK following its release in Australia, Cadbury Caramilk will be sold in stick (rrp: £3.50 for 4 x90ml), and tub (rrp: £3.50 for 480ml) formats.
Brunhilde VanAntwerp, UK head of marketing for Cadbury ice cream said: “Following the success of the confectionary range, we were able to see that customers desire to try new ice creams. The UK confectionery launch showed that 13 weeks from launch, Cadbury Caramilk became worth £15.45M (Nielsen, MAT, GB TOTAL COVERAGE INCLUDING DISCOUNTERS, Period Ending: WE 03/12/22) proving that it is a taste already loved by many.
“We have an exciting launch planned for Caramilk, with a full marketing campaign in the pipeline which will feature a Digital Campaign, PR and social media activity.”
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