In celebration of Cadbury’s 200th anniversary, the brand is launching a hot chocolate on-pack promotion giving consumers the chance to win £2,000 in cash or one of 200 limited edition Cadbury “Chunk” Mugs.
The iconic Cadbury Chocolate Chunk mugs, with their broad base and big handle, help highlight the history and heritage of the Cadbury Hot Chocolate brand to shoppers. By giving consumers a chance to own their own “chunk of history”, Cadbury is helping to tap into the nostalgia of the Cadbury brand while creating excitement during the brand’s 200th year on shelf.
To be in with a chance of winning one of the mugs, or one of five top cash prizes of £2,000, shoppers need to enter the code from participating packs on the promotional website at chunk.cadbury.co.uk, or scan the QR code on promotional communications.
Promotional packs are available from mid-January to mid-April. The promotion will be supported with out-of-home advertising, influencer communications, email comms and social media activity.
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