Mondelēz International has unveiled a limited-edition mint flavoured Cadbury Twirl bar.
Available to order from Monday, the 43g Cadbury Twirl Mint bar has an rrp of 75p.
Mint is one of the top five flavours for standard chocolate (Nielsen). With the mint chocolate category as a whole worth £66m (Nielsen), it presents a significant opportunity for retailers. What’s more, new flavour launches are one of the key drivers of sales within the chocolate confectionery category (Nielsen), especially among younger shoppers (Kantar), making Twirl Mint not one to be missed.
Frederike Grohmann, brand manager for Cadbury Twirl at Mondelēz International, says: “The mint flavour paired with Twirl’s swirly and flaky texture is a must-try combo, which we can’t wait for shoppers to experience.
“With Twirl, we’re passionate about bringing value to the singles market through continued innovation. Over the past few years, we’ve brought orange, caramel and now mint flavours to the bar - driving the category into fresh and exciting places for both retailers and shoppers alike.”
She claims that the minty chocolate achieving an exceptional overall liking score in consumer testing (Snack Chat Consumer Test) - and shows strong promise for its full launch this month. The new flavour will be supported with further PR, digital and social media activity to drive visibility and encourage trial among shoppers.
Following the popularity of Twirl’s previous limited-edition flavours, Mondelez predicts that Twirl Mint will drawing footfall to stores as shoppers seek out the new product. The firm encourages retailers to orders stocks early to avoid disappointment.
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