Cadbury unveils new, seventh film as part of its generosity-themed campaign

Cadbury has unveiled its latest film via its Dairy Milk Generosity brand platform.

The campaign furthers the chocolate brand’s mission to inspire acts of generosity while highlighting how gifting the sweet can serve as a powerful gesture of kindness and connection.

The film, named Memory, marks the seventh year of Cadbury’s brand platform and continues to resonate with audiences by highlighting meaningful, relatable moments.

The multi-award-winning campaign, which includes previous films such as Mum’s Birthday and Fence, has garnered widespread recognition. At the heart the new film lies a 60-second film telling a the story of a daughter and her father.

In tandem with this, Cadbury has also extended its partnership with Alzheimer’s Research into 2025. The two organisations first joined together in 2024 to celebrate the role of Cadbury in the nation’s shared memories and to support the charity’s mission for a cure for dementia.

Nikhil Nicholas, global equity lead at Cadbury, said: “We’re very excited to launch our latest instalment. This campaign is a continuation of our commitment to shining a spotlight on the small everyday acts of generosity packed with emotion.”