Calypso redesigns Fairtrade Pure Juice range

Calypso’s Fairtrade Pure Juice range have been redesigned to celebrate Fairtrade UK’s 20^th anniversary.

Available now across independent retailers and foodservice, the new packs offer a brightly coloured bold design to stand out to a wide consumer audience.The new design appears on Apple and Orange Juice 500ml bottles, Apple and Orange Juice 200ml cartons and Orange Juice 85ml cuplets.

Michele Davies, Calypso marketing manager said: “We will be supporting the Foundations theme of ‘choosing products to change lives’ – it’s all about consumers having the power to change the world every day by buying Fairtrade products.”