Carling has announced the latest chapter in its association with football; a three-year partnership with the Premier League, running from June 2016 until the end of the 2018/19 season.

The Premier League is part of Carling’s growing portfolio of iconic British partnerships, including Sky and Universal Music Group. 

The deal continues Carling’s long standing relationship with the footballing world, having been the first ever title sponsor of the Premier League for eight seasons running from 1993 to 2001, and the title sponsor of the Carling Cup for nine seasons from 2003 to 2012. The partnership also strengthens the link between Molson Coors and Sky, who together offer subscription discounts to pubs and bars stocking Molson Coors drinks brands.

Carling will be launching its new campaign in association with the Premier League around the start of the 2016/17 season with more details announced in due course.