Carte D’Or is to launch a mini pots range in three brand new flavours, as well as expanding its Carte D’Or Deluxe range.
The mini pot range is made up of Carte D’Or Mini Indulgence Vanilla Caramel Pecan, Carte D’Or Mini Indulgence Eton Mess and Carte D’Or Mini Indulgence Chocolate Cookie in 200ml tubs, while Carte D’Or Tiramisu and Carte D’Or New York Cheesecake variants have been added to the Deluxe range.
The new launches will be supported by shopper, digital, PRM, and experiential activations as well as media investment of £1.6m.
Hannah Faulkner, desserts brand manager at Unilever, said: “We are thrilled to bring mini pot indulgence to consumers with our 200ml tubs, responding to the sofa snacking trend and offering consumers even more opportunities to enjoy our delicious ice cream.”
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