After Coca-Cola announced its decision to rebrand Lilt to Fanta Pineapple & Grapefruit, pressed juice specialist Cawston Press has hinted at the launch of its very own version of the Caribbean classic to add to its existing canned Sparkling Juice Drinks range.
Across its social channels, the brand has revealed the news that its flavour experts have acted fast to work on the possibility of creating its own version of Lilt, a Sparkling Pineapple & Grapefruit Juice Drink, made the Cawston way. The power is now in the people’s hands, as the brand put out a voting poll on their Instagram to test the demand for their No Jiggery Pokery take on the discontinued soft drink.
Head of taste, Micah Carr-Hill says: “With a commitment to transparency and real ingredients, the Cawston Press Sparkling Pineapple Grapefruit Juice Drink would offer a fabulous blend of not from concentrate pineapple juice and grapefruit juice, using just apple juice to sweeten. More juice and nothing unnecessarily added - the naturally tropical taste. A new tilt on Lilt you could say…”
Cawston Press believes in ‘No Jiggery Pokery’, which means its soft drinks contain no added sugar, no sweeteners, and are not from concentrate.
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