Cawston Press is launching Cawston Dry: a new less sweet range of sparkling drinks that contain 10 calories per can.
Available from 1 April in two flavours: Ginger & Lemon and Raspberry, the drinks are made with a blend of British sparkling spring water, Cawston’s pressed juice and natural extracts.
The range also contains no added sugar and no artificial ingredients. Cawston Dry is aimed at the growing number of shoppers seeking out adult soft drinks, like flavoured sparking waters, that are less sweet (Kantar Worldpanel 52 w/e 5th November 2017).
Micah Carr Hill, head of taste at Cawston Press, said: “With Cawston Dry, our focus was flavour. Adding a twist of our pressed juice and natural fruit extracts, makes for a much more rounded finish; a refreshing but dry profile that tastes of real fruit. That little splash of our renowned pressed juice makes a big difference.”
Steve Kearns, md at Cawston Press, added: “We know shoppers are looking for drinks with low calories and less sugar, without scrimping on flavour [Mintel 2018]. They’re also wary of artificial sweeteners [Nielsen 2018]. They want sustainably-sourced ingredients and recyclable packaging; all at a competitive price point. Cawston Dry is perfectly positioned to deliver on all fronts. It feels like a positive turning point in our sector that people are now demanding better quality soft drinks and we’re proud to be leading the charge in creating them.”
Cawston Dry is available to independent retailers now, in a single 250ml slim can format (rrp £1.19).
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