Coca-Cola Enterprises has launched a partnership with game manufacturer Ubisoft for a Just Dance Now game promotion.

Appearing on the 250ml Coca-Cola range until March 2015 is a QR code which enables consumers to download the mobile game for free as well as the exclusive Coca-Cola track ‘Find your Move’.

Operational marketing director Caroline Cater said: “The Just Dance Now promotion is a great opportunity to further build excitement and engage with the pack’s target audience. We’d recommend retailers stock up now to take advantage of the promotion.”

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