Coca-Cola Europacific Partners (CCEP) is giving c-store retailers a chance to win a customised Ford E-Transit electric van or one of ten £500 depot vouchers.
Running until 14 August, CCEP’s biggest competition to date aims to “energise the wholesale channel” and reward retailers who buy into its alcohol RTD portfolio.
To enter, retailers must purchase four or more cases of CCEP’s alcohol RTDs in a single transaction from their chosen wholesale depot.
Once qualified, retailers need to:
- Scan the QR code available via in-depot POS kits or digital media containing the microsite QR code
- Enter their details on the dedicated microsite - www.ccepartdwinavan.co.uk/com
- Entrants must retain their proof of purchase in case they are selected as a winner
Retailers can enter the competition as many times as they’d like, and all valid entries will be entered into a random draw in August, with “winners contacted and prizes fulfilled shortly afterwards”.
The competition will be live across major wholesale partners nationwide including Booker, Bestway, Dhamecha and Parfetts.
It will be backed by an activation package designed to catch attention at every stage of the shopper journey.
The giveaway forms part of CCEP’s ongoing commitment to support wholesalers by encouraging volume-driving purchases, while also rewarding convenience retailers with high-impact business-boosting prizes, it said.
CCEP’s full RTD range includes:
- Jack Daniel’s & Coca-Cola, Jack Daniel’s & Coca Cola Zero Sugar, Jack Daniel’s & Coca Cola Cherry
- Absolut Vodka & SPRITE, Absolut Vodka & SPRITE Watermelon
- BACARDÍ & Coca-Cola
- Schweppes canned cocktails: Gin Twist, Paloma Bliss
“This giveaway brings together three things: growth, visibility, and excitement. It’s the kind of activation that creates real buzz in depot aisles and makes a tangible difference on delivery rounds, and we hope it inspires our retailers to really get behind the ready-to-drink category this summer,” said Elaine Maher, associate director of alcohol ready-to-drink at CCEP GB.
“Ready-to-drink is the fastest-growing alcohol segment globally for the past five years, and we’re investing heavily to ensure our partners are equipped to capitalise on that momentum. This campaign is all about accelerating that progress and getting more of our products into consumers’ hands.”
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