Unitas Wholesale has added a new limited edition 500ml Cherry Isotonic to its LSV energy drinks range.
The own brand range will have a new pack design that Unitas hopes will “give the range stand out on shelf when merchandised alongside other mainstream energy brands, giving a premium offering for a fraction of the price at just 75p”.
Trading controller at Unitas Wholesale, Donna Barnett, said: “We know that limited edition flavours can be a real profit driver, as shoppers love the ‘get it before it’s gone’ experience, and our research highlighted that the new look range will be very popular at fixture.
“With our average consumer buying energy drinks from at least three different outlets each month, including local independent convenience stores, petrol forecourts and supermarkets*, the opportunity for incremental sales is there.”
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